Business
Whatnot buys Shaped to improve live-shopping recommendations
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Brief
Livestream shopping platform Whatnot has acquired AI startup Shaped, which builds real-time recommendation and search systems. The acquisition is intended to enhance Whatnot’s personalization and discovery as it adds new product categories, TechCrunch reports.
Why It Matters
Better real-time recommendations can increase user engagement and higher conversion rates for live commerce.
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